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How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

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Title: How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?
Authors: Chang, Xinyu (AUTHOR) xinyu.chang@mail.dhu.edu.cn, Zheng, Hualu (AUTHOR), Yang, Shuai (AUTHOR), Huang, Lu (AUTHOR), Ross Jr., William T. (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p100-121. 22p.
Database: Business Source Ultimate
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  Data: How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?
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  Data: <searchLink fieldCode="AR" term="%22Chang%2C+Xinyu%22">Chang, Xinyu</searchLink> (AUTHOR)<i> xinyu.chang@mail.dhu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Zheng%2C+Hualu%22">Zheng, Hualu</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Yang%2C+Shuai%22">Yang, Shuai</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Huang%2C+Lu%22">Huang, Lu</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ross+Jr%2E%2C+William+T%2E%22">Ross Jr., William T.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Feb2025, Vol. 60 Issue 1, p100-121. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182119818
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        Value: 10.1177/10949968241249660
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        Text: English
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              Text: Feb2025
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              Y: 2025
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