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Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.

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Bibliographic Details
Title: Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.
Authors: Chae, Inyoung (AUTHOR) inyoung.chae@skku.edu, Schweidel, David A. (AUTHOR), Evgeniou, Theodoros (AUTHOR), Padmanabhan, V. (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p25-43. 19p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241249949