APA (7th ed.) Citation

Chae, I., Schweidel, D. A., Evgeniou, T., & Padmanabhan, V. (2025). Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment. Journal of Interactive Marketing, 60(1), 25. https://doi.org/10.1177/10949968241249949

Chicago Style (17th ed.) Citation

Chae, Inyoung, David A. Schweidel, Theodoros Evgeniou, and V. Padmanabhan. "Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment." Journal of Interactive Marketing 60, no. 1 (2025): 25. https://doi.org/10.1177/10949968241249949.

MLA (9th ed.) Citation

Chae, Inyoung, et al. "Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment." Journal of Interactive Marketing, vol. 60, no. 1, 2025, p. 25, https://doi.org/10.1177/10949968241249949.