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Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.

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Title: Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.
Authors: Chae, Inyoung (AUTHOR) inyoung.chae@skku.edu, Schweidel, David A. (AUTHOR), Evgeniou, Theodoros (AUTHOR), Padmanabhan, V. (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p25-43. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.
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  Data: <searchLink fieldCode="AR" term="%22Chae%2C+Inyoung%22">Chae, Inyoung</searchLink> (AUTHOR)<i> inyoung.chae@skku.edu</i><br /><searchLink fieldCode="AR" term="%22Schweidel%2C+David+A%2E%22">Schweidel, David A.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Evgeniou%2C+Theodoros%22">Evgeniou, Theodoros</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Padmanabhan%2C+V%2E%22">Padmanabhan, V.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Feb2025, Vol. 60 Issue 1, p25-43. 19p.
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        Value: 10.1177/10949968241249949
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        Text: English
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      – TitleFull: Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.
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              Text: Feb2025
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