Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.
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| Title: | Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment. |
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| Authors: | Chae, Inyoung (AUTHOR) inyoung.chae@skku.edu, Schweidel, David A. (AUTHOR), Evgeniou, Theodoros (AUTHOR), Padmanabhan, V. (AUTHOR) |
| Source: | Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p25-43. 19p. |
| Database: | Business Source Ultimate |
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