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Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.

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Bibliographic Details
Title: Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.
Authors: Chaudhry, Alexander (AUTHOR) alexanderchaudhry@suu.edu, Wang, Yang (AUTHOR), Ouyang, Erya (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p83-99. 17p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241257891