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Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.

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Title: Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.
Authors: Chaudhry, Alexander (AUTHOR) alexanderchaudhry@suu.edu, Wang, Yang (AUTHOR), Ouyang, Erya (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p83-99. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.
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  Data: <searchLink fieldCode="AR" term="%22Chaudhry%2C+Alexander%22">Chaudhry, Alexander</searchLink> (AUTHOR)<i> alexanderchaudhry@suu.edu</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Yang%22">Wang, Yang</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ouyang%2C+Erya%22">Ouyang, Erya</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Feb2025, Vol. 60 Issue 1, p83-99. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182119820
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        Value: 10.1177/10949968241257891
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 83
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      – TitleFull: Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.
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            NameFull: Chaudhry, Alexander
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            NameFull: Wang, Yang
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            – D: 01
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              Text: Feb2025
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              Y: 2025
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