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Mobile Content: Understanding Drivers of Engagement by Screen.

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Bibliographic Details
Title: Mobile Content: Understanding Drivers of Engagement by Screen.
Authors: Chae, Myoung-Jin (AUTHOR) mchae@sch.ac.kr, Rodriguez-Vila, Omar (AUTHOR), Bharadwaj, Sundar (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p65-82. 18p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241265658