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Mobile Content: Understanding Drivers of Engagement by Screen.

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Bibliographic Details
Title: Mobile Content: Understanding Drivers of Engagement by Screen.
Authors: Chae, Myoung-Jin (AUTHOR) mchae@sch.ac.kr, Rodriguez-Vila, Omar (AUTHOR), Bharadwaj, Sundar (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p65-82. 18p.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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  Data: Mobile Content: Understanding Drivers of Engagement by Screen.
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  Data: <searchLink fieldCode="AR" term="%22Chae%2C+Myoung-Jin%22">Chae, Myoung-Jin</searchLink> (AUTHOR)<i> mchae@sch.ac.kr</i><br /><searchLink fieldCode="AR" term="%22Rodriguez-Vila%2C+Omar%22">Rodriguez-Vila, Omar</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bharadwaj%2C+Sundar%22">Bharadwaj, Sundar</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Feb2025, Vol. 60 Issue 1, p65-82. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182119821
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        Value: 10.1177/10949968241265658
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 65
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      – TitleFull: Mobile Content: Understanding Drivers of Engagement by Screen.
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            NameFull: Chae, Myoung-Jin
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            NameFull: Rodriguez-Vila, Omar
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              M: 02
              Text: Feb2025
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              Y: 2025
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