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Referral Contagion: Downstream Benefits of Customer Referrals.

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Bibliographic Details
Title: Referral Contagion: Downstream Benefits of Customer Referrals.
Authors: Gershon, Rachel (AUTHOR) Rgershon@berkeley.edu, Jiang, Zhenling (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p97-116. 20p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241257886