View in EDS HTML Full Text PDF Full Text

Referral Contagion: Downstream Benefits of Customer Referrals.

Saved in:
Bibliographic Details
Title: Referral Contagion: Downstream Benefits of Customer Referrals.
Authors: Gershon, Rachel (AUTHOR) Rgershon@berkeley.edu, Jiang, Zhenling (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p97-116. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 182120047
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Referral Contagion: Downstream Benefits of Customer Referrals.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Gershon%2C+Rachel%22">Gershon, Rachel</searchLink> (AUTHOR)<i> Rgershon@berkeley.edu</i><br /><searchLink fieldCode="AR" term="%22Jiang%2C+Zhenling%22">Jiang, Zhenling</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2025, Vol. 62 Issue 1, p97-116. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182120047
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222437241257886
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 97
    Titles:
      – TitleFull: Referral Contagion: Downstream Benefits of Customer Referrals.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Gershon, Rachel
      – PersonEntity:
          Name:
            NameFull: Jiang, Zhenling
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 02
              Text: Feb2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 62
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1