View in EDS HTML Full Text PDF Full Text

Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth.

Saved in:
Bibliographic Details
Title: Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth.
Authors: Boman, Laura (AUTHOR) lboman@kennesaw.edu, He, Xin (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p22-39. 18p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437241268491