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Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth.

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Title: Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth.
Authors: Boman, Laura (AUTHOR) lboman@kennesaw.edu, He, Xin (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p22-39. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Label: Title
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  Data: Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth.
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  Data: <searchLink fieldCode="AR" term="%22Boman%2C+Laura%22">Boman, Laura</searchLink> (AUTHOR)<i> lboman@kennesaw.edu</i><br /><searchLink fieldCode="AR" term="%22He%2C+Xin%22">He, Xin</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2025, Vol. 62 Issue 1, p22-39. 18p.
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RecordInfo BibRecord:
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        Value: 10.1177/00222437241268491
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 22
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      – TitleFull: Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth.
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            NameFull: Boman, Laura
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              Text: Feb2025
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              Y: 2025
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