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Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.

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Bibliographic Details
Title: Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.
Authors: Choi, Jangwon (AUTHOR), Chae, Inyoung (AUTHOR) jchoi4@scu.edu, Feinberg, Fred (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p136-153. 18p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241270194