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Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.

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Bibliographic Details
Title: Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.
Authors: Choi, Jangwon (AUTHOR), Chae, Inyoung (AUTHOR) jchoi4@scu.edu, Feinberg, Fred (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p136-153. 18p.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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  Data: Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.
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  Data: <searchLink fieldCode="AR" term="%22Choi%2C+Jangwon%22">Choi, Jangwon</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Chae%2C+Inyoung%22">Chae, Inyoung</searchLink> (AUTHOR)<i> jchoi4@scu.edu</i><br /><searchLink fieldCode="AR" term="%22Feinberg%2C+Fred%22">Feinberg, Fred</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2025, Vol. 62 Issue 1, p136-153. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182120050
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        Value: 10.1177/00222437241270194
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 136
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      – TitleFull: Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.
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            NameFull: Choi, Jangwon
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            NameFull: Chae, Inyoung
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              M: 02
              Text: Feb2025
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              Y: 2025
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