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How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal.

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Title: How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal.
Authors: Reiner, Jochen (AUTHOR) jochenreiner@business.aau.dk, Wamsler, Julia (AUTHOR), Bornemann, Torsten (AUTHOR), Natter, Martin (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p154-169. 16p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241270217