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How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal.

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Title: How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal.
Authors: Reiner, Jochen (AUTHOR) jochenreiner@business.aau.dk, Wamsler, Julia (AUTHOR), Bornemann, Torsten (AUTHOR), Natter, Martin (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p154-169. 16p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2025, Vol. 62 Issue 1, p154-169. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182120051
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      – Type: doi
        Value: 10.1177/00222437241270217
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 154
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      – TitleFull: How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal.
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            NameFull: Reiner, Jochen
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            NameFull: Wamsler, Julia
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            NameFull: Bornemann, Torsten
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              Text: Feb2025
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              Y: 2025
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              Value: 62
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