View in EDS HTML Full Text PDF Full Text

Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding.

Saved in:
Bibliographic Details
Title: Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding.
Authors: Rieger, Verena (AUTHOR) verena.rieger@uni-muenster.de, Dreller, Anne (AUTHOR), Engelen, Andreas (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p170-188. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437241272192