Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding.
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| Title: | Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding. |
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| Authors: | Rieger, Verena (AUTHOR) verena.rieger@uni-muenster.de, Dreller, Anne (AUTHOR), Engelen, Andreas (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p170-188. 19p. |
| Database: | Business Source Ultimate |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Items | – Name: Title Label: Title Group: Ti Data: Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Rieger%2C+Verena%22">Rieger, Verena</searchLink> (AUTHOR)<i> verena.rieger@uni-muenster.de</i><br /><searchLink fieldCode="AR" term="%22Dreller%2C+Anne%22">Dreller, Anne</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Engelen%2C+Andreas%22">Engelen, Andreas</searchLink> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2025, Vol. 62 Issue 1, p170-188. 19p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182120055 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1177/00222437241272192 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 19 StartPage: 170 Titles: – TitleFull: Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Rieger, Verena – PersonEntity: Name: NameFull: Dreller, Anne – PersonEntity: Name: NameFull: Engelen, Andreas IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 02 Text: Feb2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 00222437 Numbering: – Type: volume Value: 62 – Type: issue Value: 1 Titles: – TitleFull: Journal of Marketing Research (JMR) Type: main |
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