Extending the supply chain: Integrating operations and marketing in the online grocery industry
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| Title: | Extending the supply chain: Integrating operations and marketing in the online grocery industry |
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| Authors: | Boyer, Kenneth K. boyerk@msu.edu, Hult, G. Tomas M. hult@msu.edu |
| Source: | Journal of Operations Management. Sep2005, Vol. 23 Issue 6, p642-661. 20p. |
| Database: | Business Source Ultimate |
| ISSN: | 02726963 |
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| DOI: | 10.1016/j.jom.2005.01.003 |
