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Extending the supply chain: Integrating operations and marketing in the online grocery industry

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Title: Extending the supply chain: Integrating operations and marketing in the online grocery industry
Authors: Boyer, Kenneth K. boyerk@msu.edu, Hult, G. Tomas M. hult@msu.edu
Source: Journal of Operations Management. Sep2005, Vol. 23 Issue 6, p642-661. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Extending the supply chain: Integrating operations and marketing in the online grocery industry
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        Value: 10.1016/j.jom.2005.01.003
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        Text: English
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