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Online Advertisement Allocation Under Customer Choices and Algorithmic Fairness.

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Title: Online Advertisement Allocation Under Customer Choices and Algorithmic Fairness.
Authors: Li, Xiaolong1 (AUTHOR) oralxi@nus.edu.sg, Rong, Ying2 (AUTHOR) yrong@sjtu.edu.cn, Zhang, Renyu3 (AUTHOR) philipzhang@cuhk.edu.hk, Zheng, Huan2 (AUTHOR) zhenghuan@sjtu.edu.cn
Source: Management Science (INFORMS). Jan2025, Vol. 71 Issue 1, p825-843. 19p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2021.04091