Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors?
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| Title: | Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors? |
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| Authors: | Birau, Mia M.1 birau@em-lyon.com, Laloum, Diane J. G.2 diane.laloum@live.fr, Arribart, Guillaume2 guillaume@arribart.fr |
| Source: | Journal of Advertising Research (Taylor & Francis). Dec2024, Vol. 64 Issue 4, p481-500. 20p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00218499 |
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| DOI: | 10.2501/JAR-2024-027 |
