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Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors?

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Title: Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors?
Authors: Birau, Mia M.1 birau@em-lyon.com, Laloum, Diane J. G.2 diane.laloum@live.fr, Arribart, Guillaume2 guillaume@arribart.fr
Source: Journal of Advertising Research (Taylor & Francis). Dec2024, Vol. 64 Issue 4, p481-500. 20p.
Database: Business Source Ultimate
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An: 182326829
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising+Research+%28Taylor+%26+Francis%29%22">Journal of Advertising Research (Taylor & Francis)</searchLink>. Dec2024, Vol. 64 Issue 4, p481-500. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182326829
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      – Type: doi
        Value: 10.2501/JAR-2024-027
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 481
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      – TitleFull: Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors?
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              M: 12
              Text: Dec2024
              Type: published
              Y: 2024
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              Value: 64
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