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How Founders Can Avoid the Deception Trap.

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Bibliographic Details
Title: How Founders Can Avoid the Deception Trap.
Authors: Garud, Raghu1, Snihur, Yuliya2, Thomas, Llewellyn D. W.3, Phillips, Nelson4
Source: Harvard Business Review Digital Articles. 1/8/2025, p1-9. 9p.
Database: Business Source Ultimate
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