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Fuzzy Methods in Marketing Research: Brief Literature Review.

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Bibliographic Details
Title: Fuzzy Methods in Marketing Research: Brief Literature Review.
Authors: Dorokhova, Liudmyla1 (AUTHOR), Dorokhov, Oleksandr1 (AUTHOR), Kuusik, Andres1 (AUTHOR)
Source: Studies in Business & Economics. Dec2024, Vol. 19 Issue 3, p67-86. 20p.
Database: Business Source Ultimate
Description
ISSN:18424120
DOI:10.2478/sbe-2024-0044