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Towards a conceptualization of secrecy in marketing.

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Bibliographic Details
Title: Towards a conceptualization of secrecy in marketing.
Authors: Berthon, Pierre1 (AUTHOR), Lord Ferguson, Sarah2 (AUTHOR) stl10@sfu.ca, Hannah, David2 (AUTHOR), Parent, Michael2 (AUTHOR)
Source: Journal of Strategic Marketing. Feb2025, Vol. 33 Issue 1, p19-34. 16p.
Database: Business Source Ultimate
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ISSN:0965254X
DOI:10.1080/0965254X.2020.1853200