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Industrial Buyers' Food Neophobia – A Barrier to Market Entry? A Case Study of Introducing Lumpfish to South Korea and Vietnam.

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Bibliographic Details
Title: Industrial Buyers' Food Neophobia – A Barrier to Market Entry? A Case Study of Introducing Lumpfish to South Korea and Vietnam.
Authors: Voldnes, Gøril1 (AUTHOR), Heide, Morten1 (AUTHOR) morten.heide@nofima.no
Source: Journal of East-West Business. Jan-Mar2025, Vol. 31 Issue 1, p38-55. 18p.
Database: Business Source Ultimate
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ISSN:10669868
DOI:10.1080/10669868.2024.2389067