Digital customer engagement: A systematic literature review and research agenda.
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| Title: | Digital customer engagement: A systematic literature review and research agenda. |
|---|---|
| Authors: | Srivastava, Ritu (AUTHOR), Gupta, Parul1 (AUTHOR), Kumar, Harish2 (AUTHOR) Harish.k@greatlakes.edu.in, Tuli, Nikhita3 (AUTHOR) |
| Source: | Australian Journal of Management (Sage Publications Ltd.). Feb2025, Vol. 50 Issue 1, p220-245. 26p. |
| Database: | Business Source Ultimate |
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