Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values.
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| Title: | Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values. |
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| Authors: | Balabanis, George1 (AUTHOR) g.balabanis@city.ac.uk, Stathopoulou, Anastasia2 (AUTHOR) astathopoulou@monaco.edu, Balabanis, John3 (AUTHOR) jb953@le.ac.uk |
| Source: | Journal of International Marketing. Mar2025, Vol. 33 Issue 1, p17-36. 20p. |
| Database: | Business Source Ultimate |
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