View in EDS HTML Full Text PDF Full Text

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.

Saved in:
Bibliographic Details
Title: The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.
Authors: Dion, Delphine1 (AUTHOR) rp2192@bath.ac.uk, Pavlyuchenko, Roman (AUTHOR) rp2192@bath.ac.uk, Prokopec, and Sonja (AUTHOR)
Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p96-118. 23p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429241275014