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The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.

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Title: The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.
Authors: Dion, Delphine1 (AUTHOR) rp2192@bath.ac.uk, Pavlyuchenko, Roman (AUTHOR) rp2192@bath.ac.uk, Prokopec, and Sonja (AUTHOR)
Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p96-118. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.
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  Data: <searchLink fieldCode="AR" term="%22Dion%2C+Delphine%22">Dion, Delphine</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> rp2192@bath.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Pavlyuchenko%2C+Roman%22">Pavlyuchenko, Roman</searchLink> (AUTHOR)<i> rp2192@bath.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Prokopec%2C+and+Sonja%22">Prokopec, and Sonja</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2025, Vol. 89 Issue 2, p96-118. 23p.
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        Value: 10.1177/00222429241275014
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 96
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      – TitleFull: The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.
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            NameFull: Dion, Delphine
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            NameFull: Pavlyuchenko, Roman
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              Text: Mar2025
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              Y: 2025
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