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Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.

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Title: Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.
Authors: Jia, Yanli1 (AUTHOR) yanlijia@xmu.edu.cn, Ouyang, Jun2 (AUTHOR) oyj2296@mnnu.edu.cn, Dong, John Qi3 (AUTHOR) john.dong@ntu.edu.sg, Jiang, Yuwei4 (AUTHOR) yuwei.jiang@polyu.edu.hk
Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p163-180. 18p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241280224