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Customer insights for innovation: A framework and research agenda for marketing.

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Title: Customer insights for innovation: A framework and research agenda for marketing.
Authors: Stremersch, Stefan1,2 (AUTHOR) stremersch@ese.eur.nl, Cabooter, Elke3 (AUTHOR) e.cabooter@ieseg.fr, Guitart, Ivan A.4 (AUTHOR) guitart@em-lyon.com, Camacho, Nuno1 (AUTHOR) camacho@ese.eur.nl
Source: Journal of the Academy of Marketing Science. Jan2025, Vol. 53 Issue 1, p29-51. 23p.
Database: Business Source Ultimate
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ISSN:00920703
DOI:10.1007/s11747-024-01051-8