USE OF MOBILE APPLICATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS COMPETITIVE STRATEGIES ALIGNED WITH THE THEORY OF DYNAMIC CAPABILITIES.
Saved in:
| Title: | USE OF MOBILE APPLICATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS COMPETITIVE STRATEGIES ALIGNED WITH THE THEORY OF DYNAMIC CAPABILITIES. |
|---|---|
| Alternate Title: | Uso de aplicaciones móviles y Customer Relationship Management (CRM) como estrategias competitivas alineadas con la teoría de las capacidades dinámicas. Uso de aplicativo móvel e Customer Relationship Management (CRM) como estratégias competitivas alinhadas com a teoria das capacidades dinâmicas. |
| Authors: | Alves dos Santos, Sara Cristina1 asarasantos@icloud.com, Antônio Maccari, Emerson2 emersonmaccari@gmail.com, Terezinha Kniess, Cláudia3,4 kniesscl@gmail.com |
| Source: | Revista Ibero-Americana de Estratégia (RIAE). set-dez2024, Vol. 23 Issue 3, p1-26. 26p. |
| Database: | Business Source Ultimate |
| ISSN: | 21760756 |
|---|---|
| DOI: | 10.5585/2024.25741 |
