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USE OF MOBILE APPLICATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS COMPETITIVE STRATEGIES ALIGNED WITH THE THEORY OF DYNAMIC CAPABILITIES.

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Title: USE OF MOBILE APPLICATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS COMPETITIVE STRATEGIES ALIGNED WITH THE THEORY OF DYNAMIC CAPABILITIES.
Alternate Title: Uso de aplicaciones móviles y Customer Relationship Management (CRM) como estrategias competitivas alineadas con la teoría de las capacidades dinámicas.
Uso de aplicativo móvel e Customer Relationship Management (CRM) como estratégias competitivas alinhadas com a teoria das capacidades dinâmicas.
Authors: Alves dos Santos, Sara Cristina1 asarasantos@icloud.com, Antônio Maccari, Emerson2 emersonmaccari@gmail.com, Terezinha Kniess, Cláudia3,4 kniesscl@gmail.com
Source: Revista Ibero-Americana de Estratégia (RIAE). set-dez2024, Vol. 23 Issue 3, p1-26. 26p.
Database: Business Source Ultimate
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  Data: USE OF MOBILE APPLICATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS COMPETITIVE STRATEGIES ALIGNED WITH THE THEORY OF DYNAMIC CAPABILITIES.
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  Data: Uso de aplicaciones móviles y Customer Relationship Management (CRM) como estrategias competitivas alineadas con la teoría de las capacidades dinámicas.<br />Uso de aplicativo móvel e Customer Relationship Management (CRM) como estratégias competitivas alinhadas com a teoria das capacidades dinâmicas.
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  Data: <searchLink fieldCode="AR" term="%22Alves+dos+Santos%2C+Sara+Cristina%22">Alves dos Santos, Sara Cristina</searchLink><relatesTo>1</relatesTo><i> asarasantos@icloud.com</i><br /><searchLink fieldCode="AR" term="%22Antônio+Maccari%2C+Emerson%22">Antônio Maccari, Emerson</searchLink><relatesTo>2</relatesTo><i> emersonmaccari@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Terezinha+Kniess%2C+Cláudia%22">Terezinha Kniess, Cláudia</searchLink><relatesTo>3,4</relatesTo><i> kniesscl@gmail.com</i>
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        Value: 10.5585/2024.25741
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        Text: English
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      – TitleFull: USE OF MOBILE APPLICATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS COMPETITIVE STRATEGIES ALIGNED WITH THE THEORY OF DYNAMIC CAPABILITIES.
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              Text: set-dez2024
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