LOYALTY AND PERCEIVED VALUE IN MOBILE TELECOMMUNICATIONS SERVICES IN COLOMBIA.
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| Title: | LOYALTY AND PERCEIVED VALUE IN MOBILE TELECOMMUNICATIONS SERVICES IN COLOMBIA. |
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| Alternate Title: | FIDELIDAD Y VALOR PERCIBIDO EN LOS SERVICIOS DE TELECOMUNICACIONES MÓVILES EN COLOMBIA. |
| Authors: | Valencia Cifuentes, Ckayrom Alfonso1,2 ckavalenciaci@unal.edu.co, Patricia Rojas-Berrio, Sandra1,3,4,5 sprojasb@unal.edu.co |
| Source: | Revista Criterio Libre. jul-dic2024, Vol. 22 Issue 41, p135-165. 31p. |
| Database: | Business Source Ultimate |
| ISSN: | 19000642 |
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