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The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications.

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Bibliographic Details
Title: The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications.
Authors: Garretson, Judith A.1 garretson@lsu.edu, Burton, Scot2 sburton@walton.uark.edu
Source: Journal of Marketing. Oct2005, Vol. 69 Issue 4, p118-132. 15p. 3 Color Photographs, 4 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1509/jmkg.2005.69.4.118