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Star wars: customer loyalty for YouTube stars through service innovation and value co-creation.

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Bibliographic Details
Title:	Star wars: customer loyalty for YouTube stars through service innovation and value co-creation.
Authors:	Saurabh, Jain¹ (AUTHOR) saurabh@saurabh-jain.com, Dinesh, Jain^1,2 (AUTHOR) dineshjain@iima.ac.in
Source:	Service Business. Mar2025, Vol. 19 Issue 1, p1-27. 27p.
Database:	Business Source Ultimate
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Description
ISSN:	18628516
DOI:	10.1007/s11628-025-00582-6