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Star wars: customer loyalty for YouTube stars through service innovation and value co-creation.

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Title: Star wars: customer loyalty for YouTube stars through service innovation and value co-creation.
Authors: Saurabh, Jain1 (AUTHOR) saurabh@saurabh-jain.com, Dinesh, Jain1,2 (AUTHOR) dineshjain@iima.ac.in
Source: Service Business. Mar2025, Vol. 19 Issue 1, p1-27. 27p.
Database: Business Source Ultimate
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        Value: 10.1007/s11628-025-00582-6
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        Text: English
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              Text: Mar2025
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              Y: 2025
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