Can technology turn us green? Promoting green consumer behavior under the lens of norms activation theory.
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| Title: | Can technology turn us green? Promoting green consumer behavior under the lens of norms activation theory. |
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| Authors: | Boota, Muhammad1 (AUTHOR), Ali, Shahzad2 (AUTHOR) Ali.huzafah@gmail.com, Khan, Warda Sajid3 (AUTHOR), Ali, Mubashar4 (AUTHOR) |
| Source: | Journal of Marketing Communications. Feb2025, p1-23. 23p. 3 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 13527266 |
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| DOI: | 10.1080/13527266.2025.2465554 |
