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Can technology turn us green? Promoting green consumer behavior under the lens of norms activation theory.

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Title: Can technology turn us green? Promoting green consumer behavior under the lens of norms activation theory.
Authors: Boota, Muhammad1 (AUTHOR), Ali, Shahzad2 (AUTHOR) Ali.huzafah@gmail.com, Khan, Warda Sajid3 (AUTHOR), Ali, Mubashar4 (AUTHOR)
Source: Journal of Marketing Communications. Feb2025, p1-23. 23p. 3 Illustrations.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 183228835
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Can technology turn us green? Promoting green consumer behavior under the lens of norms activation theory.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Communications%22">Journal of Marketing Communications</searchLink>. Feb2025, p1-23. 23p. 3 Illustrations.
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      – Type: doi
        Value: 10.1080/13527266.2025.2465554
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 1
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      – TitleFull: Can technology turn us green? Promoting green consumer behavior under the lens of norms activation theory.
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            NameFull: Ali, Shahzad
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            NameFull: Khan, Warda Sajid
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            – D: 24
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              Text: Feb2025
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              Y: 2025
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