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Leveraging Livestreaming to Enrich Influencer Marketing.

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Bibliographic Details
Title:	Leveraging Livestreaming to Enrich Influencer Marketing.
Authors:	Buckley, Oliver¹ (AUTHOR) o.a.buckley@liverpool.ac.uk, Ashman, Rachel¹ (AUTHOR) rashman@liverpool.ac.uk, Haenlein, Michael² (AUTHOR) haenlein@escp.eu
Source:	California Management Review. Feb2025, Vol. 67 Issue 2, p111-140. 30p.
Database:	Business Source Ultimate
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Description
ISSN:	00081256
DOI:	10.1177/00081256241300730