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Leveraging Livestreaming to Enrich Influencer Marketing.

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Title: Leveraging Livestreaming to Enrich Influencer Marketing.
Authors: Buckley, Oliver1 (AUTHOR) o.a.buckley@liverpool.ac.uk, Ashman, Rachel1 (AUTHOR) rashman@liverpool.ac.uk, Haenlein, Michael2 (AUTHOR) haenlein@escp.eu
Source: California Management Review. Feb2025, Vol. 67 Issue 2, p111-140. 30p.
Database: Business Source Ultimate
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  Data: Leveraging Livestreaming to Enrich Influencer Marketing.
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  Data: <searchLink fieldCode="JN" term="%22California+Management+Review%22">California Management Review</searchLink>. Feb2025, Vol. 67 Issue 2, p111-140. 30p.
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        Value: 10.1177/00081256241300730
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      – Code: eng
        Text: English
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        PageCount: 30
        StartPage: 111
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      – TitleFull: Leveraging Livestreaming to Enrich Influencer Marketing.
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              Text: Feb2025
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              Y: 2025
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