View in EDS HTML Full Text PDF Full Text

Parallel Experimentation and Competitive Interference on Online Advertising Platforms.

Saved in:
Bibliographic Details
Title: Parallel Experimentation and Competitive Interference on Online Advertising Platforms.
Authors: Waisman, Caio1 (AUTHOR) caio.waisman@kellogg.northwestern.edu, Sahni, Navdeep S.2 (AUTHOR) navdeep.sahni@stanford.edu, Nair, Harikesh S.3 (AUTHOR) hnair@gmail.com, Lin, Xiliang3 (AUTHOR) xilianglin@gmail.com
Source: Marketing Science (INFORMS). Mar/Apr2025, Vol. 44 Issue 2, p437-456. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:07322399
DOI:10.1287/mksc.2022.0194