APA (7th ed.) Citation

Waisman, C., Sahni, N. S., Nair, H. S., & Lin, X. (2025). Parallel Experimentation and Competitive Interference on Online Advertising Platforms. Marketing Science (INFORMS), 44(2), 437. https://doi.org/10.1287/mksc.2022.0194

Chicago Style (17th ed.) Citation

Waisman, Caio, Navdeep S. Sahni, Harikesh S. Nair, and Xiliang Lin. "Parallel Experimentation and Competitive Interference on Online Advertising Platforms." Marketing Science (INFORMS) 44, no. 2 (2025): 437. https://doi.org/10.1287/mksc.2022.0194.

MLA (9th ed.) Citation

Waisman, Caio, et al. "Parallel Experimentation and Competitive Interference on Online Advertising Platforms." Marketing Science (INFORMS), vol. 44, no. 2, 2025, p. 437, https://doi.org/10.1287/mksc.2022.0194.