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Parallel Experimentation and Competitive Interference on Online Advertising Platforms.

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Title: Parallel Experimentation and Competitive Interference on Online Advertising Platforms.
Authors: Waisman, Caio1 (AUTHOR) caio.waisman@kellogg.northwestern.edu, Sahni, Navdeep S.2 (AUTHOR) navdeep.sahni@stanford.edu, Nair, Harikesh S.3 (AUTHOR) hnair@gmail.com, Lin, Xiliang3 (AUTHOR) xilianglin@gmail.com
Source: Marketing Science (INFORMS). Mar/Apr2025, Vol. 44 Issue 2, p437-456. 20p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="AR" term="%22Waisman%2C+Caio%22">Waisman, Caio</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> caio.waisman@kellogg.northwestern.edu</i><br /><searchLink fieldCode="AR" term="%22Sahni%2C+Navdeep+S%2E%22">Sahni, Navdeep S.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> navdeep.sahni@stanford.edu</i><br /><searchLink fieldCode="AR" term="%22Nair%2C+Harikesh+S%2E%22">Nair, Harikesh S.</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> hnair@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Lin%2C+Xiliang%22">Lin, Xiliang</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> xilianglin@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Mar/Apr2025, Vol. 44 Issue 2, p437-456. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=183504474
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        Value: 10.1287/mksc.2022.0194
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        Text: English
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              Text: Mar/Apr2025
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