Determinants of Technology Platform Use Intentions: The Role of Killer Applications.
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| Title: | Determinants of Technology Platform Use Intentions: The Role of Killer Applications. |
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| Authors: | Jones, Carol1, Powell, Adam2 |
| Source: | Society for Marketing Advances Proceedings. Nov2024, p334-337. 4p. |
| Database: | Business Source Ultimate |
| Description not available. |
