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The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.

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Bibliographic Details
Title: The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.
Authors: Shah, Avni M. (AUTHOR) avni.shah@rotman.utoronto.ca, Li, Xinlong (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p207-226. 20p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241286785