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The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.

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Title: The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.
Authors: Shah, Avni M. (AUTHOR) avni.shah@rotman.utoronto.ca, Li, Xinlong (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p207-226. 20p.
Database: Business Source Ultimate
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  Data: The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2025, Vol. 62 Issue 2, p207-226. 20p.
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        Value: 10.1177/00222437241286785
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        Text: English
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        PageCount: 20
        StartPage: 207
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      – TitleFull: The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.
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              Text: Apr2025
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